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Affiliate marketing has emerged as a popular and lucrative means of online advertising in India. As the industry continues to grow and evolve, there are many trends and predictions shaping its future. Here, we take a closer look at what lies ahead for affiliate marketing in India.
1. Growing Market Share for Affiliate Marketing
Affiliate marketing in India is on the rise, and is expected to hold an increasing share of the marketing industry. According to a report by Global Affiliate Marketing Network (GAMN), affiliate marketing is expected to generate 10% of the revenue in India’s e-commerce market by 2022. This increased market share is a result of more e-commerce businesses embracing affiliate marketing as a cost-effective means of advertising.
2. Rise of Social Media Marketing
Social media platforms such as Facebook, Instagram, and Twitter are becoming major players in affiliate marketing in India. As more people spend time on social media, businesses are targeting these platforms to attract customers. According to the GAMN report, India’s social media networks are projected to generate a high percentage of affiliate marketing revenue by 2022.
3. Greater Investment in Affiliate Marketing
As the market share for affiliate marketing grows, businesses are expected to invest more in this form of marketing in India. This increased investment is largely due to the proven efficiency of affiliate marketing in generating leads and boosting sales. Additionally, affiliate marketing is a cost-effective means of marketing, and businesses can expect a high return on investment.
4. An Increase in Influencer Marketing
Affiliate marketing is expected to see an increase in influencers promoting products and services. These influencers have large followings on social media and blog sites, which makes them ideal for promoting brands. Influencer marketing is a cost-effective means of advertising which businesses in India are taking advantage of.
5. Emergence of New Affiliate Models
The affiliate marketing industry is also developing new models of affiliate marketing. Businesses are expected to adopt more sophisticated and targeted strategies to improve their reach. One of these models is personalized marketing, which involves targeting a specific audience with personalized messages to promote products and services.
In conclusion, affiliate marketing is set to play a more prominent role in India’s advertising industry as the market share for this type of marketing continues to grow. Investments in social media, personalized marketing, and influencer marketing, is expected to drive growth even further. As businesses look for cost-effective and efficient marketing solutions, affiliate marketing will continue to offer great opportunities for growth and success.
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